Wednesday, February 14, 2007

Stevie Joe Ponders Selling Books

Mrs. Stevie Joe just got a new book. It's called The Complete Idiot's Guide to Organizing Your Life. It made me think that it must be hard to sell a product when your target market is made up of unorganized idiots. Won't they forget to buy the book or get lost on the way to the store? Maybe they'll get to the store but realize that they forgot their wallet.

Mrs. Stevie Joe managed to buy one, but she is neither unorganized nor an idiot. Which makes me wonder why she wanted it in the first place. Maybe the actual target market is relatively bright folks who are reasonably organized and seek better organizational skills. I imagine it would be hard to fit all of that on the book jacket.

No need for a guide to organize your life when you have Stevie Joe Parker's Guide to Life,
Stevie Joe Parker

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